Colorful Brand for an Online Optical Shop

Payless Optical

Payless Optical wanted to create an online store so they could sell more glasses to a wider range of customers, offering prescription glasses for men, women, kids, and even safety glasses.

I was able to freshen up the brand, giving it an approachable, family friendly feel. I wanted the website to be easy to browse, image heavy, and, probably most importantly, bright. There were lots of fun glasses illustrations sprinkled throughout the site to add some personality. Even the sizing charts were a fun chance to design something unique.

As a glasses wearer myself I think this whole brand really came together nicely — visually, of course. Next time you are looking for some new specs, see what Payless has to offer.

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